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Yes, privacy is worth the effort. Here’s why

When we advocate for privacy, we tend to concentrate on the negative consequences of privacy violations [56; 32; 19; 50]. These portrayals are extremely important, but they paint only one half of the picture. Privacy also brings about net-positive advantages for individuals and organizations. These advantages can act as powerful internal incentives, driving privacy adoption. A key addition to external incentives like regulation and public pressure.